CNBC Make It
Van Leeuwen
Over the past 15 years, Van Leeuwen Ice Cream has grown from a single ice cream truck to a nationwide chain of scoop shops. Leading this mission was none other than the co-founder and CEO, Ben Van Leeuwen, armed with a vision to completely shake up the ice cream industry with freshness and top-notch quality.
Produced, filmed, and scripted by Lauren Shamo
LesserEvil
Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here's how Coristine is turning LesserEvil into a household name.
Produced, filmed, scripted and edited by Lauren Shamo
Stanley
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2019, with the relaunch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.
Produced, filmed, scripted and edited by Lauren Shamo
Olipop
Olipop has skyrocketed to prominence in the multibillion-dollar soda market with its healthy prebiotic soda. Leading the way to this success are the founders of Olipop, Ben Goodwin and David Lester. Learn how they turned a $100,000 investment into a multimillion-dollar soda company.
Produced, filmed, scripted and edited by Lauren Shamo
Insomnia Cookies
Insomnia Cookies CEO Seth Berkowitz's sweet tooth inspired him to bake and deliver cookies around his college campus in 2002. Last year, it brought in over $200 million.
Produced and scripted by Lauren Shamo
Ritual
Ritual's founder and CEO, Katerina Schneider, was pregnant and struggling to find a clean prenatal vitamin in 2015. This led to the creation of Ritual, a company that now brings in over $250M a year.
Produced and scripted by Lauren Shamo
Insomnia Cookies
Insomnia Cookies CEO Seth Berkowitz's sweet tooth inspired him to bake and deliver cookies around his college campus in 2002. Last year, it brought in over $200 million.
Produced, scripted and edited by Lauren Shamo
CASETiFY
Casetify's personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn't always easy. Here's how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.
Produced, scripted and edited by Lauren Shamo